New Look, new logo! After fourteen long, faithful years, it’s time to change.
The first company logo was created over a decade ago in Microsoft Word using Word Art. The company needed something simple and clean. Today, there’s Photoshop and probably thousands of online design tutorials. But more than a decade ago, Microsoft Word was about the extent of Mark’s creativity ability. And so, Ye Old Faithful was born:
(Ye Old Faithful Logo)
Since its creation, the logo has served us well on business cards, brochures, letterheads, and other company documents. We also had company vehicles lettered with it, apparel and uniforms made up for our employees, and even coordinated our office around a large sign we had made with it.
But all good things must come to an end… for even better things to begin!
We worked with an incredible graphic designer named Del Mauricio from Aesthetic Philosophies to create a new logo for New Look. We consulted with Del about the type of design we wanted, the simplicity we were looking for, and the professionalism we needed. Del’s design philosophy is the reason we reached out to him, and he did not disappoint. So with happy hearts, we introduce our new logo: